Additionally, you and the recipient. Base segmentation Although you work with a focus on yourself, that does not mean that your contacts do not have different profiles. Use it to your advantage. Segment the list based on geographic location, gender, blog posts they've already visited, etc. This will help you prepare more specific messages and, consequently, more effective. Personalization One of the biggest benefits of Email Marketing is the ability to personalize messages at a much higher level than other channels. Instead of saying "Hello, reader!" you can say "Hello, Maria!". Instead of "At your agency", put "Bam Agency" and so on.
Thanks to customization tokens and automation tools, the sky is the limit! Simply put the Special Data information your company needs and use the email content harmoniously. Your chances of gaining audience engagement will grow considerably. Scannability According to data from Litmus Email Analytics , people spend an average of seconds "reading" an email. That is, you have little time to prove your value. When writing your email, value scannability . use bullets, bold words, short paragraphs and everything that is necessary to facilitate the absorption of your content. A/B test Along with the welcome email, A/B testing is another essential practice for the success of your strategy. Through them you will be able to evaluate the performance of different components of your strategy and find ways to improve them.
Send an email on Monday or Tuesday. Do I ship at . or .? Image or text CTA? Include images or not? The possibilities are endless... let's try! Despite this, remember that you can test only one variable for the email and that both versions must be activated under the same conditions. Be mobile friendly According to data from the State of Email Report , of people open their email via a mobile device . Depending on you, that number may be even higher. In other words, always use responsive email layouts. This will help you improve your readers' experience and, consequently, your results. And don't forget that this must be done holistically.
Thanks to customization tokens and automation tools, the sky is the limit! Simply put the Special Data information your company needs and use the email content harmoniously. Your chances of gaining audience engagement will grow considerably. Scannability According to data from Litmus Email Analytics , people spend an average of seconds "reading" an email. That is, you have little time to prove your value. When writing your email, value scannability . use bullets, bold words, short paragraphs and everything that is necessary to facilitate the absorption of your content. A/B test Along with the welcome email, A/B testing is another essential practice for the success of your strategy. Through them you will be able to evaluate the performance of different components of your strategy and find ways to improve them.
Send an email on Monday or Tuesday. Do I ship at . or .? Image or text CTA? Include images or not? The possibilities are endless... let's try! Despite this, remember that you can test only one variable for the email and that both versions must be activated under the same conditions. Be mobile friendly According to data from the State of Email Report , of people open their email via a mobile device . Depending on you, that number may be even higher. In other words, always use responsive email layouts. This will help you improve your readers' experience and, consequently, your results. And don't forget that this must be done holistically.
